Department:
Marketing
Location:
Vancouver, Canada
Status:
Contract
# of Positions:
1
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Work at VFS

There is no such thing as an ordinary day when you work at Vancouver Film School. It’s a creative and fast-paced environment where you’re part of recruiting and educating the next generation of actors, filmmakers, video game developers and creative thinkers. Our unique culture is all about celebrating the pure passion and unwavering perseverance of our students as they go through their own amazing personal journeys towards a career in the entertainment arts. Constantly evolving and updating to meet industry demands, VFS believes results matter, and that extends from our classrooms and experienced faculty to our hard-working marketing, admissions, and support departments — and well beyond.

Job Scope

The Junior Copywriter is a key contributor in the creative development of a project, from concept to final proofing, and works closely with visual designers, web designers/developers, media producers, coordinators, PR, management, and faculty to execute their responsibilities. The Junior Copywriter will report to the Creative Marketing Director.

Please note: This is a co-op postion.

Core Responsibilities

The role is not solely journalism, PR, or SEO-driven, but does incorporate aspects of all three.

  • Write powerful, clear copy for web, print advertising, social media, video, listicles, editorial, PR, internal documents, and more.
  • Help build and maintain VFS brand voice and tone.
  • Edit, improve, and sharpen existing copy to conform to an established tone and style and be actively engaged in defining the VFS tone and voice.
  • Work with creative to develop original, imaginative concepts based on strategic briefs.
  • Proofread and fact-check copy from a wide variety of sources with 100% accuracy.
  • Work closely with management, coordinators, and creatives to see projects through from concept to delivery.
  • Provide writing support to all Marketing team members and VFS senior management.
  • Take an active role in developing and maintaining the overall marketing message for each of VFS's 15 programs, and write copy in support of that message.
  • Independently research student work, alumni credits, curriculum, and the entertainment arts.
  • Maintain awareness of the latest developments in film, TV, video games, design, and digital media.
  • Report on VFS events, alumni successes, student experiences, etc.
  • Other duties as assigned by the Director of Marketing and Creative Director.

Job Qualifications

  • Post-secondary education in English, Journalism, Communications, or Marketing with a strong focus on copywriting.
  • Any relevant experience in SEO copywriting an asset.
  • Strong conceptual thinking; equally skilled at developing short and long copy.
  • Excellent writing, editing, and proofreading ability.
  • In-depth understanding of basic user experience for web copy and online mediums.
  • Proficiency with key Windows software, including Microsoft Office.
  • Familiarity with Adobe Creative Cloud an asset.
  • Knowledge of major social platforms and their use in a marketing context, including YouTube, Twitter, Facebook, Instagram, and LinkedIn.
  • Experience in writing paid ad copy for social platforms and for Google.
  • Knowledge of email campaign strategy an asset.
  • The ability to multi-task, set priorities, work under pressure, and meet tight deadlines.
  • A team player who thrives in a collaborative environment.
  • Attention to detail and organizational skills are absolutely essential.

Vancouver Film School believes in diversity in all forms and we're committed to creating a welcoming and inclusive environment for all. As our team grows, we're looking to work with a wide range of creatives and professionals from different backgrounds, including but not limited to Indigenous people, persons with disabilities, newcomers to Canada, seniors, visible minorities and people from all genders, sexual orientation and religious backgrounds. We want to assure both our students and staff that this is of the utmost importance and strive to improve representation in all areas.

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